Working with businesses with a similar ethos is imperative for Ocean Vertical to remain true to their purpose.
Networking, sharing, learning and working with others is a valuable asset that should not be underestimated across rural economies. It is reaching new customers that's a bit of an inhibitor to the business at the moment, to ensure its economic survival. But the main challenge is ever seeking to improve the sustainability of the business, staying true to their purpose and ethos, whilst still being financially viable.
Rewarding and incentivising business to choose more sustainable products and practices, given the current financial premium on these, would “accentuate the positive “ effort towards net zero and go some way to “eliminate the negative” choices that are in fact moving the tourism sector away from a more sustainable future.