Stakeholder & Business Partner Campaign Toolkit
The Wild Scotland ‘Nurture' campaigns promote exciting content based on activities available in Scotland during the winter and summer months, across the themes of wildlife, activities and adventure in the outdoors.
All centred around our core principles of Responsibility, Sustainability, Care and Excellence.
The objective
The campaign is created to share all aspects of freedom and adventure through nature, outdoor activities, learning new skills and wildlife. It will bring to life how experiences with Wild Scotland members will help people nurture their emotions, feelings and wellbeing throughout the season.
Our campaign creative and outputs will aim to motivate uptake in bookings within the wildlife and adventure market, and it will target nature-loving thrill-seekers, and inspiring home-office workers and families with relevant content.
Take a look at our visitor facing campaign page for this summer >
View our latest PR Activity Report highlighting the volume of coverage gained >
#nurtureinscotland
Access the 'Nurture' campaign image library to use on your own channels. Tag 'Wild Scotland' and use #nurtureinscotland
Access the 'Nurture' campaign image library to use on your own channels. Tag 'Wild Scotland' and use #nurtureinscotland
Learn how can take part in the campaign. Own it, share it, nurture it.
Please get in touch if you have any campaign related questions and want to be involved.