The core objective is to promote Scotland as a must visit destination throughout November - March and to engage with Wild Scotland members.
The campaign is created to share all aspects of freedom and adventure through nature, outdoor activities, learning new skills and wildlife. It will bring to life how experiences with Wild Scotland members will help people nurture their emotions, feelings and wellbeing throughout the season.
Our campaign creative and outputs will aim to motivate uptake in bookings for ‘out of season’experiences within the wildlife and adventure market, and it will target nature-loving thrill-seekers, and inspiring home-office workers and families with relevant content.
Take a look at our visitor facing campaign page >
View our latest PR Activity Report highlighting the volume of coverage gained >
"Remember to share and repost our campaign social activity. You have permission as a valued Wild Scotland member."