Responsible Tourism

Responsible Tourism is about "making better places for people to live in and better places for people to visit.". It requires that the government, businesses and individuals take responsibility and action to ensure sustainable growth making Scotland a better place for people to live, work and visit and to maximise and enhance the positive benefits of tourism for all. 

The 3-strand approach to responsible tourism in Scotland:  

  1. Sustainability – Environmental, Cultural and Economic
    • Environmental – looking after Scotland’s assets that are so vital to Scotland’s brand by reducing harm to the natural and build environment and seeking to address the impacts of Climate Change.
    • Cultural – protecting our heritage including activities, events and attractions that make Scotland unique.
    • Economic – enabling good economic growth across Scotland and the islands and ensuring progress benefits everyone.

  2. Inclusion – By ensuring Scotland is a place for everyone. Prioritising inclusivity and accessibility.

  3. Communities – connecting the visitor and the community in a meaningful way and working with local people to ensure they experience the economic, social and well-being benefits of tourism.

Why is responsible tourism important?

Tourism is a force for positive change and it can help to sustain communities and the economy by tackling depopulation, improving well-being and the creation of jobs.

We have a duty of care to make sure we protect our assets for the future.  These assets are vital to Scotland’s brand and make Scotland unique.

A responsible approach to tourism will help Scotland’s communities, natural and cultural environment thrive, minimising any negative impacts and enabling good growth.

If you would like to understand a little more about responsible tourism, do watch this short film where Dr Harold Goodwin breaks down his definition of responsible tourism: