The Outdoors Scotland Tourism Strategy is an initiative led by Wild Scotland and Sail Scotland (project partners) to champion a collaborative approach for the sector to drive Scotland forward as a leading outdoors tourism destination for sustainable, and environmentally focussed marine, outdoor and wildlife activities aligned to the STERG National Action Plan and Scotland Outlook 2030 National Tourism Strategy.
Marine, outdoor and wildlife activities provide the backdrop to Scotland’s experience proposition and for the Outdoors Scotland Tourism Strategy are defined as:
“An authentic and memorable experience involving visitors actively engaging with nature and culture and connecting with the outdoors. It is any outdoor activity or journey that takes place in a natural land or marine environment. Its about outdoor experiences that are unique and individual for each visitor, matching their interests, providing a sense of personal achievement and creating their own lasting memories”.