Wild Scotland Annual Conference - Wednesday 4 March, online
Join us at our annual conference as we gather to prepare for 2026: striving for sustainable success by scaling strength.
Facilitated by Caroline Warburton from Visit Scotland, our Conference is a fantastic opportunity to learn and be inspired by industry leaders. Due to lower booking numbers than anticipated, we have made the decision to change our planned in-person event to an online event which will also allow those who could not travel to Stirling the opportunity to attend.
MORNING SESSION
10.30-12.30
Marc Crothall, CEO, The Scottish Tourism Alliance Marc started his working life in the tourism, leisure and hospitality industry at the age of 17. He has held a variety of front-line senior management and executive positions across different sectors of the industry in various parts of the globe. In May 2012 Marc was appointed as the first CEO of The Scottish Tourism Alliance (STA), which is acknowledged as the overarching trade body for the tourism and hospitality sector. Marc’s presentation is on the STA Holyrood Election Manifesto.
Michael Golding, CEO, Association of Scottish Visitor Attractions Michael has responsibility for the vision, strategy, operational performance, and leadership of ASVA. He will talk us through the new Quality Scheme, developed by Scottish attractions, for Scottish attractions. The scheme upholds world-class standards through expert star grading, exclusive training, and comprehensive support and is open to all attractions and providers.
Susan Graham, Co-founder and Designer, Embra Digital
Website Wins: Convert Visitors to Customers Susan will join us to share how simple changes to your website like clear messaging, easy navigation, and making sure it looks great and works well on all devices, can help turn your website visitors into customers. You’ll leave with practical tips and changes that you can start to make right away!
AFTERNOON SESSION
13.30-15.30
Bill Forsyth, MCA Senior Surveyor (Glasgow) Bill will present on the interpretation and implications of the new MCA Sport and Pleasure Code. The Code was introduced in December 2025 and will affect all small tourism vessels within three years. There will be an opportunity to ask questions. This important presentation is open to all members and non-members of Wild Scotland who may be affected, including sailing charter, wildlife charter, dive charter, angling charter, RYA schools and more.
Register your attendance using the following links:
Morning session 10.30: https://events.teams.microsoft.com/event/fa790240-bf42-4890-88dd-897834925b4e@9407a78b-b5e6-4db0-8c2b-7e46c17ebd5a
Afternoon session 13.30: https://events.teams.microsoft.com/event/205b6bba-11f0-417a-b343-50b4dc21b930@9407a78b-b5e6-4db0-8c2b-7e46c17ebd5a
There will be an opportunity to ask questions during the live online sessions, but if you have anything you wish to request in advance, please email info@wild-scotland.co.uk and we’ll do our best to include it in the speakers’ session.
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